How to Improve Local SEO Results for Your Home Care Business?


Does your business show at the top when a potential customer searches for similar services in local area on Google? If not, it’s time to improve your local SEO results. For a home care business, local customers make up almost the entire customer base. You need to pay special attention to your local search engine optimization.

Here are a few local SEO tips for home care marketers.

Keyword research – Begin with keyword research to find out what your target audience looks for when seeking home care services online. Use the Google search bar and Google AdWords Keyword Tool to find the search terms that your potential clients use on the internet when searching for similar services. Related searches at the bottom of the search results can help you understand what words or phrases people also use to find a home care business in the region.

Claim who you are – If you can find pages or listing for your business on the internet, then make sure to claim them all. You should be the one managing your business listings or page, not Google. Claim your:

  • Google My Business Page – Search for your home care business on Google Business. If there is already a listing for your agency, then link it with your Google account. If there is no listing, create one.
  • Local Business Directory Listings – Claim your Local Business Directory (Citation) Listings. Remove any duplicate listings and update the original ones with proper information. Regularly review these listings to ensure they have correct information.

Provide complete information – Make sure that when clients search for your home care business online, they see the complete information for your agency. To achieve this, make sure that every listing or page has the same and accurate address, phone number, email id, website and other contact details. Don’t forget to also make sure that your website has clear and complete information about your business.

Work on your website homepage – Your website’s homepage is the place where users should land first. Using the list of phrases used by clients to search similar services from the keyword search, optimize your website’s homepage for those keywords by optimizing the content to ensure that users land on the right page.

Continually update content – Post new and relevant content regularly, including blogs, PPTs, video content, images, and graphics. You can also share this content on your social media profiles to increase your home care business’s online visibility, drive more traffic to website, and improve SERP rankings.

Following these local online marketing tips can help you home care business a lot. What are you waiting for? Begin your local SEO today.

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