Invest in Video Marketing


Last year saw a significant surge in the popularity of videos as a content marketing tactic. From Facebook Live to 360 Degree Videos, marketers are responding to audiences’ short attention spans through videos. Although ‘Video’ is long past the status of an ‘up and coming’ marketing strategy, some business owners, especially in the home care industry aren’t taking advantage of it. There are plenty of reasons why you should start thinking of having your own home health care videos if you do not use them.

Video Marketing is here to stay!

Do not mistake Video Marketing for just another buzzword. If you do not have a solid video marketing plan in place for your home care business, you are missing out on a great opportunity to reach and engage with your target audience.

7 Reasons to Invest in Video Marketing

1.Video Content Promotes Brand Recall: One of the best things about video marketing is that it is highly interactive, which means it is easier for users to remember than text based advertising. More importantly, when users remember your healthcare videos, they remember your brand name.

2.Video Content Performs Well on All Devices: Video content works well on all devices ranging from mobile phones to desktop computers. This expands the reach of your videos as they are user-friendly and consumer-focused.

3.Video Marketing Boosts Your Website’s SEO Ranking: Quality and relevant video content dramatically improves your search engine ranking by driving more users to your website.

4.Video Marketing Helps Strengthen Your Brand Message: Video marketing is one of the best tools for strengthening your brand identity and making sure your target audience knows who you are. You can improve your message through various simple features such as design, as well as more advanced features such as voice and content.

5.Video Content Goes Viral: It is estimated that more than 90% of users share mobile videos with others. This is a huge percentage and is more than the share rate of any other type of content.

6.Videos Build Stronger Emotional Connections: Videos are one of the most effective and powerful ways to evoke emotions online. They offer certain attributes above and beyond the traditional content such as facial expressions, music, voice tone, and more.

7.Video Marketing Increases Customer Conversions: Video conversion rates outperform any other type of marketing content. Potential clients can see who they are dealing with instead of trying to imagine it through words.

Per recent statistics, videos continue to dominate the digital landscape: 78% of people watch online videos every week and 55% watch online videos every day. If you aren’t using video marketing, start today!

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