Use of podcasts has risen quickly from a novelty medium to a progressively popular and informative form of content. The 2017 Infinite Dial Study by Edison Research and Triton Digital unveiled how podcasting continues to boom in the United States. According to the study, one quarter of Americans 12+ said they have listened to a podcast in the last month, up from 21% a year ago. In addition, 6 out of 10 Americans are now familiar with the term “podcasting,” a number that has risen 22% in two years.
Listen Up: 5 Podcasts to Fine-Tune Your Home Care Marketing Strategy
Posted by Alice Bechtold
Use of podcasts has risen quickly from a novelty medium to a progressively popular and informative form of content. The 2017 Infinite Dial Study by Edison Research and Triton Digital unveiled how podcasting continues to boom in the United States. According to the study, one quarter of Americans 12+ said they have listened to a podcast in the last month, up from 21% a year ago. In addition, 6 out of 10 Americans are now familiar with the term “podcasting,” a number that has risen 22% in two years.
Podcast Listening is on the rise
According to Edison’s “Share of Ear,” from Q4 2016 to Q2 2017, podcast listening has also soared across various Millennial demographics by the double digits. With escalating podcast listening, it’s no wonder that advertisers are using the medium as an opportunity for reaching out to as many people as they can.
Although the competition in the podcast arena is quite fierce, there are always some stand-outs in every industry which deserve a thumbs-up for producing great content. For home health care providers, there are many outstanding podcasts that are worth listening to. Last year, we witnessed the departure of quite a few great podcasts, like “Human Proof of Concept” and “Signal”, however, that came with the emergence of many others. We have compiled a handful of podcasts that you shouldn’t miss. Take a moment, or five, or ten and listen to these popular home health care podcasts.
The 10 Minute Healthcare Marketing Podcast
It is a can’t-miss podcast for any home health care provider wanting to grow their online presence. The show is hosted by Tyson Downs, the owner of Titan Web Agency, which is an online marketing firm catering to heath care professionals. The 10 Minute Healthcare Marketing Podcast gives you insights into a host of online marketing strategies, such as Website Design, Search Engine Optimization (SEO), and many more.
Healthcare Marketing Underground
Produced by ReviveHealth, Healthcare Marketing Underground is a podcast as dynamic as it is informational. It discusses all the trending topics related to health care marketing, including gripping subjects like ROI (Return on Investment), healthcare reform, and email marketing.
This Old Marketing
Hosted by seasoned content marketing specialists, Joe Pulizzi and Robert Rose, This Old Marketing is one of the most popular marketing podcastson right now. The weekly show discusses the latest content marketing trends and features interesting conversations about them. The episodesare less than sixty minutes each, so it wouldn’t take you too long to learn about the current content marketing tactics.
The Weekly Briefing
If you have been in the home health care business for a while, you have probably read The Daily Briefingon many occasions. Although the popular newsletter has over 200,000 subscribers, it isn’t really feasible for everyone to make time to read it every day. The Weekly Briefing was later created for keeping the audience abreast of what is covered in The Daily Briefing, in brief. With these weekly episodes, you can learn quite a lot about home health care marketing.
HBR Ideacast
In the end, running a home health care agency is a business like any other. In many instances, listening tobusiness podcasts that are not exclusively focused on health care industry can still bequite helpful. HBR Ideacast is one such business podcast that offers you marketing tips from the CEOs of top brands, such as Pepsi, or shares advice on how you can build a great home care team. Plus, they do all this in just 20 minutes!
Go ahead and subscribe to these podcasts so you are always in the loop. Good Luck!