If it hasn’t happened to you yet, you are lucky – but at some point, your home care business might face some backlash over something you did or didn’t do. The Internet is practically a free-for-all, where anyone can ...
For many home care businesses, a website can often take a back seat these days. And we know why. With all the flashy offers and imagery of the ever-evolving social media landscape, you tend to forego the attention-to-detai...
Ever thought what it really takes for your potential home care clients to reach you? If not, think about it… Before they get on a call with you, there are several micro-steps that they have already taken just to get to y...
The Chief Executive of Facebook, Mark Zuckerberg, touts the world’s biggest social media network as a platform to bring people closer. However, the Cambridge Analyticafiasco stirred by the news of Facebook data breach ha...
The home care industry is white-hot these days and smart senior care providers are looking for innovative strategies to capitalize on this growing market. With annual growth rates expected to reach up to 7.5%, the industry...
With over 1.32 billion Daily Active Users, Facebook is currently the most widely used social media platform in the world. Whatever your home care business goals – improved ROI, brand exposure, lead generation, website tr...
Mary Johnson sat on her favorite old rocking chair; head bowed with tears pouring down her cheeks, as she recalled her recent visit to the hospital. “It was awful, just awful,” said Johnson, 81, who was diagnosed with ...
Have you ever found a company’s social media presence a bit too robotic or too personal? Well, we have all seen it once or twice or perhaps over a dozen times. The worst part is that these underwhelming social media ...
An estimated 5.5 million seniors in America are living with Alzheimer’s disease (AD), a number expected to go up as high as 16 million by 2050. As the number of seniors living with the disease increases, so does the ...
Use of podcasts has risen quickly from a novelty medium to a progressively popular and informative form of content. The 2017 Infinite Dial Study by Edison Research and Triton Digital unveiled how podcasting continues to bo...